Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Feather River Water and Air Quality Project

Cases
The Feather River Water and Air Quality Project began in January of 1998. The project covered 499,000 acres in the Sacramento Valley, with 6,000 being federal and 493,000 being no…

"Stick" Works Better than "Carrot"

Forums
Steve Raney Palo Alto June 05, 2008 03:19 PM
Is there a study (or a strong argument) showing that "sticks" are more effective at changing behavior than "carrots?" This study could be for any sort of behavior change, not just…

R-2000 Home Energy and Water Efficiency Program

Cases
The goal of the R-2000 program is to increase energy efficiency in new homes and to encourage the construction of environmentally friendly and energy-efficient houses. R-2000 home…

Promoting Public Transit in Urban Areas with Incentives and Commitment

Cases
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
In order to decrease dependence on single occupant vehicles and to improve fossil fuel conservation, a pilot program was designed to increase ridership on mass transit. A literatu…

Only Pay For What You Throw Away: Three Different Approaches to Waste Disposal

Cases
Biocycle (1989) February Issue, pp.39-41.
The current waste reduction programs of three American towns, Woodstock, Illinois, Perkasie, Pennsylvania, and High Bridge, New Jersey are examined. Woodstock, Illinois uses a vol…

Recycling as a Marketing Problem: A Framework for Strategy Development. Special Issue: Psychology, Marketing, and Recycling

Articles
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1994). Recycling as a marketing problem: A framework for strategy development. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 393-416.
Provides a framework for integrating past recycling research by conceptualizing recycling compliance as a marketing problem. Within a social marketing framework, recycling behavio…

'Pay As You Throw' Waste Schemes Encourage Household Recycling

Forums
nmclaren December 13, 2008 07:16 PM
'Pay As You Throw' waste schemes encourage household recycling New research has concluded that 'Pay As You Throw' waste collection schemes can increase levels of recycling amo…

Michigan's Mandatory Deposit Legislation

Cases
The Environment Goes to Market: The Implementation of Economic Incentives for Pollution Control. National Academy of Public Administration, 1994. Pg.138-159.
In 1976, the Mandatory Beverage Container Deposit Law was enacted in Michigan. Legislation was created that required deposit fees for certain recyclable bottles with the goal to r…

Best way to deliver a survey?

Forums
Tim Kelly Christchurch June 22, 2021 07:01 PM
I'd like people's opinion on how to best deliver a survey to a group of around 2,000 households. The budget is tight. I have a $1,000 that could be used either as: (a) prizemoney …

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener October 21, 2020 06:04 PM
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Virtual Oceania

Introductory Workshop

November 29th - December 1st, 2022

Learn More

Virtual North America

Introductory Workshop

December 7th - 9th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing