Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Measuring the Effects of Message Framing on the Behavior of Recycling in a Residential Recycling Program

Articles
Littlejohn, C. R. (1997). Measuring the effects of message framing on the behavior of recycling in a residential recycling program. Dissertation Abstracts International Section A: Humanities and Social Sciences, 58, 3-A,
This research, which replicated 'The Effects of Message Framing on Response to Environmental Communications' by Joel J. Davis, explored how the framing of environmental communicat…

Fear Appeals in Social Marketing Advertising

Articles
Lavack, A. M. (1997). Fear appeals in social marketing advertising. Dissertation Abstracts International Section A: Humanities and Social Sciences, 58, 6-A,
This thesis includes several studies on the use of fear appeals in social marketing advertising. The first study uses a content analysis to examine the use of fear appeals in a sa…

Effective Public Service Announcements: Linking Social Norms to Visual Memory Cues

Articles
Bator, R. J. (1997). Effective public service announcements: Linking social norms to visual memory cues. Dissertation Abstracts International: Section B: The Sciences and Engineering, 58, 6-B,
The purpose of this research was to create and test the effectiveness of antilittering public service announcements (PSAs) that linked different types of visual cues to social dis…

Communications about Environmental Risks and Risk-Reducing Behavior: The Impact of Fear on Information Processing

Articles
Meijnders, Anneloes L; Midden, Cees J. H; Wilke, Henk A. M. (2001). Communications about environmental risks and risk-reducing behavior: The impact of fear on information processing. . Journal of Applied Social Psychology, 31, 4, 754-777.
Examined the impact of fear on attitudes and the mediating role of information processing. Fear and argument strength were manipulated according to a 3 * 2 (Fear: Control vs M…

Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling

Articles
Werner, Carol M.; Stoll, Robert; Birch, Paul; White, Paul H. (2002). Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling. Basic and Applied Social Psychology, 24, 3, 185 – 203.
Three field experiments coupled the clinical psychology concept of validation with Elaboration Likelihood Model-Heuristic-Systematic Model theorizing to increase the influence of …

An Analysis of Normative Messages in Signs at Recreation Settings

Articles
Winter, Patricia L.; Cialdini, Robert B.; Bator, Renee J.; Rhoads, Kelton; Sagarin, Brad J. (1998). An Analysis of Normative Messages in Signs at Recreation Settings. Journal of Interpretation Research, 3, 1, 39-47.
A systematic evaluation of signs and messages at 42 recreation areas in California and Arizona focused on type of site, managing agency, density of message locales, sign attribute…

Behavior Modifying Apothegm

Forums
Saundra Edwards December 06, 2008 11:44 AM
Thanks to all of you, We need a series of behavioral modifying apothegms for some banners that will be used at some green collar events. The banners will be used to help direc…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

Email 'Eco-Taglines'

Forums
Ben Frost Manchester October 18, 2008 01:25 PM
Hi, everyone: I've been wondering about the proliferation of email taglines that ask people to "consider the environment before printing this email." Considering the methods pr…

Are People Acting Irrationally? Understanding Public Concerns about Environmental Threats

Articles
Wandersman, A. H. & Hallman, W. K. Are people acting irrationally? Understanding public concerns about environmental threats. Vol. 48. 1993. 681-686.
News stories about environmental events illustrate public concerns about environmental policy and regulations. Increasingly, public perceptions of risk and fear of cancer are infl…

Virtual Oceania

Introductory Workshop

November 29th - December 1st, 2022

Learn More

Virtual North America

Introductory Workshop

December 7th - 9th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing