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Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
During the 1994-1995 program year, "Get in the L, Buy Recycled" has a budget of US$ 275,000. Funding for the campaign came from the State of Washington, participating recycled pr…

Improving Participation in a Newspaper Recycling Program in Apartment Complexes Using Prompts

Cases
Reid, D. H., Luyben, P. D., Rawers, R. J. & Bailey, J. S. (1976). Newspaper recycling behavior: the effects of prompting and proximity of containers. Environment and Behavior, 8, 471-481.
There was an increase of over 50% in the weight of recycled paper following the implementation of prompts and proximity.

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
When only the sign prompt was used to encourage water conservation, 6% of bathers turned off the water while they soaped up. In contrast, when a fellow university student modeled…

Reducing Lunchtime Garbage Produced by New Brunswick Students Using Prompts and Commitment

Cases
The litterless lunch reduced the volume of garbage produced by 478.29 in or approximately 1/2 a bag. In addition, there was a reduction in weight by 5.93 lbs.

Using Verbal and Visual Prompts to Reduce Litter in High Schools in Perth, Australia

Cases
Houghton, S. (1993). Using verbal and visual prompts to control littering in high schools. Educational Studies, 19, 3, 247-254.
Verbal and visual prompts were most effective when used in combination. On average, the number of littered items was reduced to 2.5 in the cafeteria compared to 7.3 items before …

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Analysis of electronic inventories indicated that the prompts did not increase the purchase of targeted items. That is, items that were identified with shelf-talkers (prompts) as…

Water Efficiency Durham

Cases
A measure is said to be cost-effective if the costs associated with implementing the measure are less than the costs associated with not implementing it. Water saved as part of a…

Giving Trash the Boot! German Fest & The Boot Mug

Cases
During the first year of the program, the boot mugs were sold for a dollar more than the cost of a regular beer. Within the first two and half-hours, all 5000 were sold. Some were…

Using Commitment to Reduce Energy Consumption in Iowa City

Cases
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
Evaluation after one month revealed that public commitment had reduced energy consumption by 10-20 %. Furthermore, this behavior change was evident throughout the year their mete…

Using Group Commitment to Increase Paper Recycling in a Nursing Home in Portand, Oregon

Cases
Wang, T. H. & Katzev, R. D. (1990). Group commitment and resource conservation: Two field experiments on promoting recycling. Journal of Applied Social Psychology, 20, 4, Part 1, 265-275.
After the implementation of group commitment, the weight of the recycled paper increased by 47%. Furthermore, this increase remained during the four week follow up period even th…

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