Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

CBSM and Scale, John Edwards Message Resonnating with Iowa Voters

Forums
Nancy Adams Le Roy December 29, 2007 04:02 PM
Doug, the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…

Humor and Changing Environmental Behavior

Forums
Andrea Clarke Fort Collins, Colorado October 14, 2008 10:59 AM
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos: * * *Using the Power of Humor…

Cognitive and Physiological Processes of Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation

Articles
Rogers, R. W. Cognitive and physiological processes of fear appeals and attitude change: A revised theory of protection motivation.. Social Psychophysiology. Ed. J. Caciopppo & R. Petty. New York: Gilford Press, 1983.

Fear Arousing Persuasive Messages: Communication Yearbook 8

Articles
Boster, F. J. & Mongeau, P. Fear arousing persuasive messages. Communication Yearbook 8. Ed. R. N. Bostrom. Beverly Hills, Cal: Sage, 1984. 330-375.

Case Study of the Acid Rain Film Controversy: Political Propaganda or Environmental Education?

Articles
Hepburn, M. A. & Hepburn, L. R. Case study of the acid rain film controversy: Political propaganda or environmental education ?. Vol. 16. 1985. 1-6.
In 1982 the National Film Board of Canada released an educational film, Acid Rain: Requiem or Recovery? Early in 1983 the U.S. Department of Justice labeled the film as "politica…

Are People Acting Irrationally? Understanding Public Concerns about Environmental Threats

Articles
Wandersman, A. H. & Hallman, W. K. Are people acting irrationally? Understanding public concerns about environmental threats. Vol. 48. 1993. 681-686.
News stories about environmental events illustrate public concerns about environmental policy and regulations. Increasingly, public perceptions of risk and fear of cancer are infl…

Email 'Eco-Taglines'

Forums
Ben Frost Manchester October 18, 2008 01:25 PM
Hi, everyone: I've been wondering about the proliferation of email taglines that ask people to "consider the environment before printing this email." Considering the methods pr…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

Behavior Modifying Apothegm

Forums
Saundra Edwards December 06, 2008 11:44 AM
Thanks to all of you, We need a series of behavioral modifying apothegms for some banners that will be used at some green collar events. The banners will be used to help direc…

Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling

Articles
Werner, Carol M.; Stoll, Robert; Birch, Paul; White, Paul H. (2002). Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling. Basic and Applied Social Psychology, 24, 3, 185 – 203.
Three field experiments coupled the clinical psychology concept of validation with Elaboration Likelihood Model-Heuristic-Systematic Model theorizing to increase the influence of …

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 28th, 2021

Learn More

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing