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The Effects of an Ambiguous, Negative Sign Prompt and a Clearly-Stated Positive Sign Prompt on Intentions to Litter

Cases
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
Thirty percent of participants responded that the "Please save our landscapes: don't litter" prompt would make them think about the litter problem. Furthermore, 20% indicated tha…

Using a Normative Appeal to Control Litter at a Public Swimming Pool

Cases
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
The flyer containing the extreme message elicited the highest frequency of littering of the three handbills. The "Don't Litter" flyer was littered 50% of the time. In comparison…

A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory

Articles
Hardisty, D. J.; Johnson, E. J. & Weber, E. U. (2009). A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory. Psychological Science Online First, XX(X), 107.
We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose…

Reducing Household Energy Consumption: A Qualitative and Quantitative Field Study

Articles
Brandon, G. & Lewis, A. (1999). Reducing household energy consumption: A qualitative and quantitative field study. Journal of Environmental Psychology, 19, 1, 75-85.
Investigated the effect of feedback conditions, income constraints, behavioural/structural aspects, environmental attitudes, and socio-demographics on energy consumption for 120 h…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

Forums
Liz Foote Maui October 23, 2020 04:01 AM
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Using Tailored Information and Public Commitment to Improve the Environmental Quality of Farm Lands: An Example from the Netherlands

Articles
Lokhorst, A.M., van Dijk, J., Staats, H., van Dijk, E., & de Snoo, G. (2010). Using tailored information and public commitment to improve the environmental quality of farm lands: An example from the Netherlands. Human Ecology, 38(1), 113-122.
By adopting nature conservation practices, farmers can enhance the environmental quality and biodiversity of their land. In this exploratory study, a behavioral intervention that …

Framing and Reframing in Land Use Change Conflicts

Articles
Kaufman, S. & Smith, J. (1999). Framing and reframing in land use change conflicts. Journal of Architectural and Planning Research, 16, 2, 164-180.
Proposed changes to community land use frequently give rise to protracted disputes. Cognitive psychology, communication, and decision-making research suggests that frames, which f…

Green Movement in a Newly Industrializing Area: A Survey on the Attitudes and Behaviour of the Hong Kong Citizens

Articles
Chan, R. & Yam, E. (1995). Green movement in a newly industrializing area: A survey on the attitudes and behaviour of the Hong Kong citizens. Journal of Community and Applied Social Psychology, 5, 4, 273-284.
Tested the relationship between environmental attitudes and behavior of the citizens of Hong Kong using a revised version of M. P. Maloney & M. P. Ward's ecological scale. Variabl…

Green Advertising and the Reluctant Consumer. Special Issue: Green Advertising

Articles
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Special Issue: Green advertising.. Journal of Advertising, 24, 2, 1-6.
Presents an introduction to a special issue on green advertising. As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (env…

Global COVID-19 Study Provides Insights on Message Framing

Forums
Liz Foote Maui October 09, 2020 10:10 PM
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

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