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Social Norms Approaches Using Descriptive Drinking Norms Education: A Review of the Research on Personalized Normative Feedback

Articles
Lewis, M., & Neighbors, C. (2006). Social norms approaches using descriptive drinking norms education: A review of the research on personalized normative feedback. Journal of American College Health, 54(4), 213-218. doi:10.3200/JACH.54.4.213-218.
College students have been shown to consistently overestimate the drinking of their peers. As a result, social norms approaches are effective in correcting these misperceived norm…

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling

Articles
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
Examined the effects of normative feedback on community curbside recycling, and predicted that activation of personal and social norms would lead to an increase in household recyc…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

The Environmentalist who Cried Drought: Reactions to Repeated Warnings about Depleting Resources Under Conditions of Uncertainty

Articles
Joireman, J., Posey, D., Truelove, H., & Parks, C. (2009). The environmentalist who cried drought: Reactions to repeated warnings about depleting resources under conditions of uncertainty. Journal of Environmental Psychology, 29(2), 181-192.
Three studies examined the impact of warnings about depleting resources. In Study 1, participants played 16 trials of a 5-person resource dilemma game with complete resource uncer…

Using Road Signs to Provide Community Feedback on Water Use

Forums
Christopher Yardley Canberra January 31, 2009 12:36 AM
Variable message (road) signs are designed and have been used to give warning / hazard notices to road users. In the Australian Capital Territory (ACT) they are used to tell road …

Residential Water Use: Predicting and Reducing Consumption

Articles
Aitken, C. K., McMahon, T. A., Wearing, A. J. & Finlayson, B. L. (1994). Residential water use: Predicting and reducing consumption. Journal of Applied Social Psychology, 24, 2, 136-158.
Assessed variation in residential water consumption and evaluated methods of encouraging residents to reduce their consumption. Survey data were collected by mail questionnaire in…

Joint Effect of Feedback and Goal Setting on Performance: A Field Study of Residential Energy Conservation

Articles
Becker, L. J. (1978). Joint effect of feedback and goal setting on performance: A field study of residential energy conservation. Journal of Applied Psychology, 63, 4, 428-433.
The facilitating motivational effect of feedback on performance has been attributed by some to difficult goals set in response to feedback. The present experiment attributes this …

Reducing Air Conditioning Waste by Signalling it Is Cool Outside

Articles
Becker, L. J. & Seligman, C. (1978). Reducing air conditioning waste by signalling it is cool outside. Personality and Social Psychology Bulletin, 4, 3, 412-415.
Examined the effects on residential energy consumption of providing homeowners with (1) a signaling device that indicated a conservation opportunity and (2) information feedback a…

A Performance Feedback Intervention to Reduce Waste: Performance Data and Participant Responses

Articles
Eldridge, L., Lemasters, S. & Szypot, B. (1978). A performance feedback intervention to reduce waste: Performance data and participant responses. Journal of Organizational Behavior Management, 1, 258-267.
A performance feedback system was designed to reduce waste in a production department. The intervention included a new feedback system, a stated goal, and contingent supervisory p…

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