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Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums
Jay Kassirer Ottawa July 30, 2007 09:55 PM
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Programmes to Develop a 'Culture Shift' in the Public Sector

Forums
Peter Davis Wellington August 18, 2006 03:20 AM
Hi all. I am keen to know of examples of programmes developed and implemented within the public sector to embed a 'sustainability' consciousness in to managers and staff in Go…

Encouraging and Recognising Urban Gardens for Habitat

Forums
Andrew Smith October 06, 2005 07:20 PM
Hello listserve members, In Tasmania we are looking at developing a program that recognises gardeners who consider and encourage wildlife to use their gardens (Gardens for W…

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meet…

Restoring the Redwood River

Cases
The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Factors Necessary for the Social Diffusion of Social Energy in New England

Cases
Sawyer, S.W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change,21, 201-211.

1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

The Implementation of Set-Back Thermostats and Social Diffusion in Twin Rivers, New Jersey

Cases
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
After conducting a literature review, a time -controlled set-back thermostat was used as an innovation to reduce energy consumption. Residents in a three-block area in Twin Rivers…
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