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Introductory Workshop Discussion Forum

Forums
Doug McKenzie-Mohr Victoria January 28, 2022 10:50 PM
Thank you for registering for the introductory community-based social marketing workshop. Use this forum prior, during, and after the workshop to share information and dialogue wi…

Solarize Boosts Installations and Transforms Solar Markets Across America – new Landmark behavior change case study posted.

Forums
Jay Kassirer Ottawa January 28, 2022 04:51 PM
“Solarize Boosts Installations and Transforms Solar Markets Across America” has been designated a Landmark behavior change case study and added to the collection of over 200 behav…

Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water – Landmark behavior change case study posted.

Forums
Jay Kassirer Ottawa January 27, 2022 09:24 PM
  “Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water” has been designated a Landmark behavior change case study and added to the collection of over 200 behav…

Climate Matters Program for TV Weathercasters – Landmark behavior change case study posted.

Forums
Jay Kassirer Ottawa January 25, 2022 07:00 PM
“Climate Matters Program for TV Weathercasters” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies avai…

Virgin Atlantic Airways Captains Improve Fuel Efficiency- new Landmark case.

Forums
Jay Kassirer Ottawa January 24, 2022 04:56 PM
  “Virgin Atlantic’s Airways Captains Improve Fuel Efficiency” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change ca…

TDM at Seattle Children’s Hospital - new Landmark behavior change case study posted.

Forums
Jay Kassirer Ottawa January 21, 2022 03:15 PM
 “TDM at Seattle Children’s Hospital” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at w…

Role of rhetoric and social norms on behaviors

Forums
Jean Eells Webster City January 14, 2022 08:57 PM
Would like to talk with people who are working at the intersection of rhetorical analysis and social norms. I'm working in an area of agriculture where I haven't found others who …
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Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

Cases
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
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BU’s Condom Fairy Turns Five

Cases
Run by Student Health Services Wellness & Prevention at Boston University, Condom Fairy was a program created in response to the growing number of college students reporting that …
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

Cases
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…

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December 7th - 9th, 2022

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