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Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-Related Marketing Communications

Articles
Vaidyanathan, R., & Aggarwal, P. (2005). Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications. Journal of Marketing Communications 11(4), 231-246.
Research has consistently found that, despite a high degree of expressed concern about the environment, few individuals are willing to follow-up this concern with behavioural acti…

Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment

Articles
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative wor…

Green versus Brown: Explaining Environmental Commitment in Australia

Articles
McAllister, I. & Studlar, D. T. (1999). Green versus brown: Explaining environmental commitment in Australia. Social Science Quarterly, 80, 4, 775-792.
Although there have been several studies of the growth in environmental group membership, analyzing the link between environmentalism, value change, and social location, few studi…

Lebanese and Secondary School Students Environmental Knowledge and Attitudes

Articles
Makki, M., Abd-El-Khalick, F., & Boujaoude, S. (2003). Lebanese secondary school students' environmental knowledge and attitudes. Environmental Education Research, 9(1), 21-33.
Examined (1) Lebanese secondary school students' environmental knowledge and attitudes, and (2) the relationship between participants' knowledge and attitudes, biographical and ac…

Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance

Articles
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
Numerous studies have identified constructs such as commitment and brand familiarity as moderators of negativity effects. However, boundary conditions for this moderation have yet…

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Articles
Hjelmar, U. (2005). The concept of commitment as a basis for social marketing efforts: Conversion model as a case. Social Marketing Quarterly, 11(2), 58-63.
This article examines how social marketers and researchers can concentrate social marketing efforts around a crucial mechanism in behavior change, the notion of commitment. Citize…

Fund-Raising on the Web: The Effect of an Electronic Foot-in-the-Door on Donation

Articles
Gueguen, N., & Jacob, C. (2001). Fund-raising on the web: The effect of an electronic foot-in-the-door on donation. CyberPsychology & Behavior, 4(6), 705-709.
In an attempt to test the foot-in-the-door (FITD) technique in a computer-mediated communication context, 1,008 men and women taken at random in various e-mails lists were solicit…

When Manipulation Backfires: The Effects of Time-Delay and Requester on the Foot-In-The-Door Technique

Articles
Chartrand, T., Pinckert, S., & Burger, J. M. (1999). When manipulation backfires: The effects of time delay and requester on the foot-in-the-door technique. Journal of Applied Social Psychology, 29, 211-221.
We examined the effects of 2 variables on compliance rates within the foot-in-the-door procedure. Participants who agreed to a small request were presented with a larger request e…

From Intentions to Behavior: Implementation Intention, Commitment and Conscientiousness

Articles
Ajzen, I., Czasch, C., & Flood, M.G. (2009). From intentions to behavior: Implementation intention, commitment, and conscientiousness. Journal of Applied Social Psychology, 39(6), 1356-1372
Implementation intentions are said to transfer control over goal-directed behavior to situational cues, thereby automating initiation of the behavior (Gollwitzer, 1999). Alternati…

Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action

Articles
Thomas, E.F., McGarty, C., Mavor, K.I. (2009). Aligning identities, emotions, and beliefs to create commitment to sustainable social and political action. Personality and Social Psychology Review, 13(3), 194-218.
In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the co…

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