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Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-Related Marketing Communications
Vaidyanathan, R., & Aggarwal, P. (2005). Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications. Journal of Marketing Communications 11(4), 231-246.
Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
Green versus Brown: Explaining Environmental Commitment in Australia
McAllister, I. & Studlar, D. T. (1999). Green versus brown: Explaining environmental commitment in Australia. Social Science Quarterly, 80, 4, 775-792.
Lebanese and Secondary School Students Environmental Knowledge and Attitudes
Makki, M., Abd-El-Khalick, F., & Boujaoude, S. (2003). Lebanese secondary school students' environmental knowledge and attitudes. Environmental Education Research, 9(1), 21-33.
Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case
Hjelmar, U. (2005). The concept of commitment as a basis for social marketing efforts: Conversion model as a case. Social Marketing Quarterly, 11(2), 58-63.
Fund-Raising on the Web: The Effect of an Electronic Foot-in-the-Door on Donation
Gueguen, N., & Jacob, C. (2001). Fund-raising on the web: The effect of an electronic foot-in-the-door on donation. CyberPsychology & Behavior, 4(6), 705-709.
When Manipulation Backfires: The Effects of Time-Delay and Requester on the Foot-In-The-Door Technique
Chartrand, T., Pinckert, S., & Burger, J. M. (1999). When manipulation backfires: The effects of time delay and requester on the foot-in-the-door technique. Journal of Applied Social Psychology, 29, 211-221.
From Intentions to Behavior: Implementation Intention, Commitment and Conscientiousness
Ajzen, I., Czasch, C., & Flood, M.G. (2009). From intentions to behavior: Implementation intention, commitment, and conscientiousness. Journal of Applied Social Psychology, 39(6), 1356-1372
Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action
Thomas, E.F., McGarty, C., Mavor, K.I. (2009). Aligning identities, emotions, and beliefs to create commitment to sustainable social and political action. Personality and Social Psychology Review, 13(3), 194-218.
