We help organizations develop effective Community-Based Social Marketing programs that foster sustainable, healthy, and safe behaviors through world-class training and resources.

Required Training

Doug’s Fostering Sustainable Behaviour workshops should be required training for anyone who develops or manages an environmental program.

• Dr. Wesley Schultz Professor of Psychology
• California State University San Marcos, California USA

Revolutionized Program Delivery

Over the last two decades, community-based social marketing has revolutionized the development, implementation and promotion of environmental programs. I highly recommend attending Doug’s workshops to learn how to apply this innovative approach to your own programs.

• Ken Donnelly President
• Beyond Attitude Halifax, Canada

Comprehensive Understanding

We have used community-based social marketing successfully for nearly a decade. CBSM allows us to develop a comprehensive understanding of our target’s barriers to change and what motivators are required to encourage the adoption of sustainable behaviours.

• Greg Allen Manager Community Education
• Department of Environment and Conservation Perth, Australia

Must-Attend Training

Doug’s workshops are a must-attend for anyone involved in energy and environmental policies and programs. McKenzie-Mohr’s approach is solidly based in research and in many years of on-the-ground successful programs with careful evaluations. I highly recommend his highly informative community-based social marketing training.

• Linda Schuck Founder and Past-Chair
• Behavior, Energy and Climate Change Conference (BECC) Berkeley, California

Accessible and Relevant

Our community was fortunate to be able to host a CBSM workshop. The workshop attracted a wide range of people: academics, students, city employees, non-profit staff, and activist volunteers. McKenzie-Mohr's dynamic presentation was accessible and relevant for the entirety of this diverse audience. It has changed the way our town does business.

• Dr. Cynthia McPherson Frantz Associate Professor of Psychology
• Oberlin College Oberlin, Ohio

Clear, Structured approach to Behaviour Change

Doug’s workshops are very useful. They provide a clear, structured way of approaching behaviour change, evidence regarding what works, and lots of new ideas.

• Kathryn Rathouse Director
• Social Research Ltd. St. Albans, England