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Diffusion of Innovations in Service Organizations: Systematic Review and Recommendations

Greenhalgh, T., Robert, G., MacFarlane, F., Bate, P., & Kyriakidou, O. (2004). Diffusion of innovations in service organizations: Systematic review and recommendations. Milbank Quarterly, 82(4), 581-629.
This article summarizes an extensive literature review addressing the question of how to spread and sustain innovations in health service delivery and organization. It considers b…

Forty Years of Diffusion of Innovations: Utility and Value in Public Health

Haider, M., & Kreps, G. (2004). Forty years of diffusion of innovations: Utility and value in public health. Journal of Health Communication, 9(Suppl1), 3-11.
This special issue of the Journal of Health Communication (Vol 9[1]) is created to mark the 40th anniversary of Diffusion of Innovations (DOI) model. Diffusion is the process thro…

Everett Rogers' Diffusion of Innovations Theory: Its Utility and Value in Public Health

Moseley, S. (2004). Everett Rogers' diffusion of innovations theory: Its utility and value in public health. Journal of Health Communication, 9(Suppl1), 149-151. doi:10.1080/10810730490271601.
Discusses Everett Rogers' Diffusion of Innovations Theory and its utility and value in public health. The diffusion of communication process that tended to be linear and "individu…

Diffusion of Innovations: Family Planning in Developing Countries

Murphy, E. (2004). Diffusion of innovations: Family planning in developing countries. Journal of Health Communication, 9(Suppl1), 123-129.
One of the best examples of the validity of the theory of "diffusion of innovations" is the case of family planning in developing countries. The desire of health, development and …

Interconnectivity in Diffusion of Innovations and Market Competition

Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
Competition among firms frequently involves product innovation and subsequent promotional activity. When these innovations involve new communication technologies, their adoption e…

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Trusov, M., Bucklin, R., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90-102.
The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because so…

Cultural Transmission and the Diffusion of Innovations: Adoption Dynamics Indicate that Biased Cultural Transmission is the Predominate Force in Behavioral Change

Henrich, J. (2001). Cultural transmission and the diffusion of innovations: Adoption dynamics indicate that biased cultural transmission is the predominate force in behavioral change. American Anthropologist, 103(4), 992-1013. doi:10.1525/aa.2001.103.4.992.
In challenging the pervasive model of individual actors as cost-benefit analysts who adapt their behavior by learning from the environment, this article analyzed the temporal dyna…

Applying Diffusion of Innovation Theory to Intervention Development

Dearing, J. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice, 19(5), 503-518. doi:10.1177/1049731509335569.
Few social science theories have a history of conceptual and empirical study as long as does the diffusion of innovations. The robustness of this theory derives from the many disc…

Why Organizations Adopt System Process Innovations: A Longitudinal Study Using Diffusion of Innovation Theory

Mustonen-Ollila, E., & Lyytinen, K. (2003). Why organizations adopt information system process innovations: A longitudinal study using Diffusion of Innovation theory. Information Systems Journal, 13(3), 275-297. doi:10.1046/j.1365-2575.2003.00141.x.
This paper identifies factors that affected over 200 information system (IS) process innovation adoption decisions in three organizational environments over a period that spanned …

Innovating 'Diffusion of Innovation' theory: Innovation Characteristics the Intention of Utility Companies to Adopt Energy Conservation Interventions

Völlink, T., Meertens, R., & Midden, C. (2002). Innovating 'diffusion of innovation' theory: Innovation characteristics the intention of utility companies to adopt energy conservation interventions. Journal of Environmental Psychology, 22(4), 333-344. doi:10.1006/jevp.2001.0237.
Assessed the capacity of the innovation attributes proposed in Rogers' diffusion theory (1995) to predict the intention to adopt energy conservation interventions. It also provide…

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