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The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Social Cognitive Theory of Mass Communication

Articles
Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3(3), 265-299.
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influenc…

Normative Social Influence is Underdetected

Articles
Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., Griskevicius V. (2008). Normative Social Influence is Underdetected. Personality and Social Psychology Bulletin, 34 (7), 913-923.
The present research investigated the persuasive impact and detectability of normative social influence. The first study surveyed 810 Californians about energy conservation and fo…

The Constructive, Destructive, and Reconstructive Power of Social Norms

Articles
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Despite a long tradition of effectiveness in laboratory tests, normative messages have had mixed success in changing behavior in field contexts, with some studies showing boomeran…

Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

The Effectiveness of Soft Transport Policy measures: A Critical Assessment and Meta-Analysis of Empirical Evidence

Articles
Möser, G., & Bamberg, S. (2008). The effectiveness of soft transport policy measures: A critical assessment and meta-analysis of empirical evidence. Journal of Environmental Psychology, 28(1), 10-26.
In the last few years there has been a growing interest in transport policy concerning behaviour oriented 'soft' measures to reduce private car use. Besides an assessment of the m…

Using Public Service Announcements to Change Behavior: No More Money and Oil Down the Drain

Articles
Nolan, J., Schultz, P., & Knowles, E. (2009). Using public service announcements to change behavior: No more money and oil down the drain. Journal of Applied Social Psychology, 39(5), 1035-1056.
Radio and television offer promising media for addressing large-scale social problems. Unfortunately, very few mass-media messages have utilized social psychological theories of p…

Changing Homeowners' Use of Toxic Household Products: A Transactional Approach

Articles
Werner, C. (2003). Changing homeowners' use of toxic household products: A transactional approach. Journal of Environmental Psychology, 23(1), 33-45
The present article examines how a multilevel persuasion program might induce environmental attitude and behavior change. An education and behavior change program was developed to…

The Effect of Tailored Information, Goal Setting, and Tailored Feedback on Household Energy Use, Energy-Related Behaviors, and Behavioral Antecedents

Articles
Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2007). The effect of tailored information, goal setting, and tailored feedback on household energy use, energy-related behaviors, and behavioral antecedents. Journal of Environmental Psychology, 27(4), 265-276.
In this multidisciplinary study, an Internet-based tool was used to encourage households (N = 189) to reduce their direct (gas, electricity and fuel) and indirect energy use (embe…

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