Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

Implementing a Community-Based Social Marketing Program to Increase Recycling

Articles
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
This article examines the effectiveness of implementing a community-based social marketing program to increase recycling. Researchers went door-to-door in a 200-home community dis…

Responses to Within-Group Criticism: Does Past Adherence to Group Norms Matter?

Articles
Tarrant, M., & Campbell, E. (2007). Responses to within-group criticism: Does past adherence to group norms matter?. European Journal of Social Psychology, 37(6), 1187-1202. doi:10.1002/ejsp.441.
Two studies tested the hypothesis that responses to within-group criticism are influenced by perceptions of a critic's prior adherence to ingroup norms. Participants responded to …

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

An Explication of Social Norms

Articles
Lapinski, M., & Rimal, R. (2005). An Explication of Social Norms. Communication Theory, 15(2), 127-147. doi:10.1111/j.1468-2885.2005.tb00329.x.
This article identifies four factors for consideration in norms-based research to enhance the predictive ability of theoretical models. First, it makes the distinction between per…

Social Identity, Self-Categorization, and the Communication of Group Norms

Articles
Hogg, M., & Reid, S. (2006). Social identity, self-categorization, and the communication of group norms. Communication Theory, 16(1), 7-30. doi:10.1111/j.1468-2885.2006.00003.x.
We articulate the role of norms within the social identity perspective as a basis for theorizing a number of manifestly communicative phenomena. We describe how group norms are co…

Car Use of Young Adults: The Role of Travel Socialization

Articles
Haustein, S., Klöckner, C., & Blöbaum, A. (2009). Car use of young adults: The role of travel socialization. Transportation Research Part F: Traffic Psychology and Behaviour, 12(2), 168-178. doi:10.1016/j.trf.2008.10.003.
This study evaluates how different aspects of travel socialization during childhood and adolescence contribute to the explanation of travel mode choice in young adulthood. In an o…

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern

Articles
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitu…

Welcome, Guest

Not a member yet? Sign up in 30 seconds and add powerful tools that will help you engage in the CBSM community through additional features.

Virtual Oceania

Introductory & Advanced Workshops

March 16th - 25th, 2021

Registration Ending Soon!
Learn More

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Learn More