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Using a Normative Appeal to Control Litter at a Public Swimming Pool

Cases
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
The flyer containing the extreme message elicited the highest frequency of littering of the three handbills. The "Don't Litter" flyer was littered 50% of the time. In comparison…

The Effects of an Ambiguous, Negative Sign Prompt and a Clearly-Stated Positive Sign Prompt on Intentions to Litter

Cases
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
Thirty percent of participants responded that the "Please save our landscapes: don't litter" prompt would make them think about the litter problem. Furthermore, 20% indicated tha…

The Influence of Message Framing On University Student's Intent to Participate in Sustainable Behavior

Cases
Davis, J. J. (1995). The effects of message framing on response to environmental communications. Journalism and Mass Communication Quarterly, 72, 2, 285-299.
Framing communication did have an effect on participants' responses to a message and on their intent to behave sustainably. The message was more effective when the recommended be…

Energy Conservation Campaign

Forums
Terri Buckner June 02, 2006 04:08 PM
Hi, We are preparing to launch an energy conservation campaign for the school year that will start in August. I've been creating energy profiles for each of the buildings on …

Marketing in a 9/11, War, Tsunami, and Katrina Society

Forums
Cedar Bouta Olympia June 08, 2006 08:21 PM
Am looking for recent research that speaks to doing education and outreach in a society framed by fear - both of manmade disasters such as 9/11 and the Iraq War, and natural disas…

Crafting Persuasive Pro-Environment Messages USDA Booklet?

Forums
Terre Dunivant San Luis Obispo July 25, 2006 02:48 PM
Hi, Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-envir…

Positive vs. Negative Images

Forums
Jay Kassirer Ottawa April 13, 2007 01:35 PM
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

Typology of Commonly Used Energy Saving Message Themes....

Forums
Jernej Markelj October 09, 2007 08:00 PM
Hello, I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost savin…

Installing Efficient Faucet Aerators & Showerheads

Forums
Meryl Brott Cambridge November 09, 2007 06:01 AM
Hi, Looking for advice re: communicating to tenants in a letter (email) that the showerhead and the faucet aerators in their apartment will be changed out within the next few m…

Psychological Study

Forums
Gaye Foster December 18, 2007 06:34 AM
Hello everyone, I am a 4th year Bachelor of Psychology student at Central Queensland University in Australia and I will be doing my thesis next year. My topic is based on the…

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