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To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

Forums
Julie Cook Kitchener April 14, 2021 11:09 PM
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

Forums
Jay Kassirer Ottawa March 08, 2021 03:02 PM
Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize beh…

What Can We Learn from Failed Attempts to Change People's Behaviour?

Forums
Julie Cook Kitchener November 04, 2020 10:35 PM
Hi everyone, A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

Forums
Liz Foote Maui October 23, 2020 04:01 AM
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener October 21, 2020 06:04 PM
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Behavioural Science Toolkit for Physical Distancing and People Movement

Forums
Liz Foote Maui September 02, 2020 02:41 AM
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener August 26, 2020 04:23 PM
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Webinar: "Can Peer Pressure Solve Climate Change?"

Forums
Liz Foote Maui August 18, 2020 11:34 PM
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener August 18, 2020 03:45 PM
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

Forums
Liz Foote Maui August 05, 2020 03:32 AM
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

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