How to Use this Book
- Preface
- How to Use this Book
- Fostering Sustainable Behavior
- Step 1: Selecting Behaviors
- Step 2: Identifying Barriers and Benefits
- Step 3: Developing Strategies
- Commitment: Good Intentions to Action
- Social Norms: Building Community Support
- Social Diffusion: Speeding Adoption
- Prompts: Remembering to Act
Throughout this book you will find icons whose purpose is to draw your attention to specific information. Below is a guide to their meaning.
Take home messages. If you forget everything else in this book, remember these.
Something worth noting. Less important than the take home messages, but still important.
Information related to utilizing the community-based social marketing website.
Information related to the discussion forums at cbsm.com.
Informati…
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