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 5 Comment

• Case Studies/Success Stories Reducing Lawns

  2013-04-04 12:03:02 UTC

  We are looking for success stories in reducing residential lawns, replacing them with native plants and/or trees and shrubs. Anywhere in the world is fine!
  
  Thank you in advance.
  
  Nancy Lee
  Social Marketing Services, Inc.
  United States
  www.socialmarketingservice.com

• Re: Looking for success stories on Residential and Commercial Recycling

  2010-04-08 18:00:03 UTC

  I wanted to ask specifically if there is any one on the listserve familiar with the Fast tills for Greens in Scotland, where if you brought a reusable bag you get to go through the fast lane. Would love to know more about this, as I love the use of motivators.
  
  thanks!
  
  Nancy Lee
  Social Marketing Services, Inc.
  United States
  www.socialmarketingservice.com
  

• Residential & Commercial Recycling Success Stories

  2010-04-08 17:53:00 UTC

  I posted something earlier this year regarding leads on success stories for the book that I am coauthoring with Doug, Wesley Schultz and Philip Koter: Social Marketing to Protect the Environment: WHAT WORKS.
  
  I am currently looking for succesful recyling efforts, both residential and commercial. I would appreciate any leads, especially ones outside North America.
  
  Warm regards,
  
  Nancy Lee
  Social Marketing Services, Inc.
  United States
  www.socialmarketingservice.com

• Success Stories for New Book: McKenzie-Mohr, Lee, Schultz, Kotler

  2010-01-15 16:39:06 UTC

  For a new book anticipated to be published this year (WHAT WORKS: Social Marketing Strategies to Protect the Environment: Doug McKenzie-Mohr, Nancy Lee, Wes Schultz, Philip Kotler), we are looking for social marketing success stories from around the world related to a variety of environmental-related issues.
  
  To start, I am working on a chapter on Water Quality Protection and am looking for success stories in the categories of: Pet Waste, Stormwater Runoff, and YardCare. We want to highlight examples that include clear behaviors, audience research on barriers and motivators, use of a variety of tools designed to address barriers and highlight benefits, evalution/outcomes and whenever and wherever possible, Return on Investment.
  
  Happy New Year to all!
  
  Nancy Lee
  www.socialmarketingservice.com
  
  Nancy Lee
  Social Marketing Services, Inc.
  United States

• Carbon Footprint Label

  2008-03-04 19:28:58 UTC

  Norm,
  
  I especially like your comment on full cost accounting. Here's what I'm wanting and dreaming about. I see a day when we go shopping . . . and just like we look for food label/nutrition content today to help us choose between two different loaves of bread . . . we have a little footprint label on packages. Inside the graphic footprint, there is a number that tells us how many "carbons" were emitted to get it to us. We could start small with transportation carbons and eventually report on production carbons as well. I live in Washington State. I can picture the footprint on a banana might have a "10" versus a "1" for a Washington State apple.
  
  Nancy Lee
  www.socialmarketingservice.com

   

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