Re: Humour as a driver of Behaviour Change
2010-11-03 14:46:24 UTC
We successfully incorporated humor into our litter campaign for several years. A lot of people didn't get it - but our target audience did. And we found humor to be a more successful approach - as opposed to themes of pride or shame. Note although the ads were meant to be funny, we incorporated messaging that focus groups indicated was the most persuasive - enforcement. Humor was used to get attention and get people talking. The enforcement message helped to change behavior. Over the course of the campaign we measured a 25% reduction in the overall amount of roadside litter statewide. You can watch the ads and see some of the materials at:
www.litter.wa.gov (watch the secured load spot).
Then at http://www.litter.wa.gov/c_media.html - be sure to watch the ads from 2002 - by far the most edgy - and funniest in my book (in a Monty Python sort of way).
See campaign materials at http://www.litter.wa.gov/campaign_mat.html - the bottle of urine got the most attention.
Good luck. I'm all for messaging on the lighter side.
WA State Dept. of Ecology
Seeking Electronic Waste Recycling Info
2007-01-12 10:22:18 UTC
Washington State recently passed legislation requiring manufacturers to develop recycling plans/programs for electronic waste. At this time the law only covers computers (desktops, laptops, monitors, portable computers) and televisions. As part of the law, the Dept. of Ecology, in conjunction with manufacturers, retailers, government agencies and other stakeholders, is required to develop a public information campaign to promote the program and encourage participation by consumers, small businesses, school districts, charities, and small government entities. I have perused the website, which has lots of information about general recycling - but we are looking specifically at electronic waste. We are looking for information/research people have done regarding:
1. What types of messages compel consumers to participate specifically in electronic waste recycling programs? (it's the law, do the right thing, gloom and doom hazardous waste images etc.?)
2. Has anyone developed a logo to create an identity and "brand" a recycling program for a specific commodity - i.e. electronic waste?
Thanks in advance. :-)
Litter Programs Coordinator
Dept. of Ecology
Cigarette Butt Littering
2006-10-06 14:09:42 UTC
Does anyone have any experience with providing small disposable foil packets (approximately 2 inches by 3 inches) to smokers as an alternative to littering their cigarette butts? Will smokers actually use them? Do they actually use them if provided? For those of you who are not familiar with them, they are small foil pouches that will hold one or two cigarette butts. The smoker is supposed to use them to store the cigarette butts safely until they find a garbage can. (This addresses the, "I don't want to put a smoking cigarette butt in my pocket or purse" excuse). Also looking for a potential source of these packets so we can conduct a pilot project. Several years ago we received several thousand for free from one of the tobacco companies, but that program has been discontinued. We have found several rigid plastic versions doing a general on-line search, but we are specifically looking for foil, since it can easily be slipped into an envelope and mailed to someone. Please do not direct me to the Keep America Beautiful Cigarette Litter Prevention Program - we have already been in contact with them.
Litter Programs Coordinator
Washington Dept. of Ecology