Check out this group for a well-focused CBSM program. They may not call it that, but it fits the criteria. They use art as a tool. Their program appears simple, but it packs a big wallop. It does not take many resources to put in place; it is well thought out, very thorough. Their web-site: www.streamofdreams.org
Cheerios,
Billie
Billie L. Milholland
Education & Communications Coordinator
North Saskatchewan Watershed Alliance
6th Floor Century Place
9803 - 102A Ave Edmonton, AB T5J 3A3
Tel: (780) 496-5577
FAX: (780) 496-5648
[email protected]
CBSM That Works
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Billie:
Thanks for your post regarding the Steam of Dreams program. It is an interesting project for engaging youth and others in thinking about issues related to watersheds. What is less clear to me, however, is whether it would qualify as a community-based social marketing initiative as compared to a program whose primary purpose is raising awareness. As you may know, community-based social marketing is based upon five steps: 1) behavior selection; 2) uncovering the barriers and benefits to a behavioral change, 3) developing a strategy which both overcomes identified barriers and amplifies benefits; 4) pilot testing the strategy, and 5) broadly implementing the program once it has been shown to effectively change behavior in the pilot stage. From reviewing the site I was unable to find information on the extent to which this process was followed in creating the initiative. In particular, it is useful to have information on barriers/benefits to the watershed related behavioral changes that are to be promoted prior to developing a strategy. More broadly, for those of you who are interested in environmental education initiatives whose purpose is fostering sustainable behavior in children, you may find of interest a relatively recent meta-analysis of this literature by Lynette Zelezny. In very few of the environmental education projects that Lynette reviewed were behavioral changes found -- underscoring the difficulty of changing behavior. Zelezny, L. C. (1999). Educational interventions that improve environmental behaviors: A meta-analysis. Journal of Environmental Education, 31, 1, 5-14.
Best,
Doug
Doug McKenzie-Mohr, Ph.D.
Environmental Psychologist