Request: High-impact, low-barrier actions that will reduce the transportation impacts of Canadians. This is one of four related questions in four postings. The Town of Canmore, Alberta, partnering with the Bow Valley Sustainability Hub, is piloting a community based social marketing initiative that seeks to change residents behaviours in the arenas of waste, energy, water, and transportation. In a door-to-door canvassing program, residents will be asked to commit to taking one action in one of the arenas. They will be supported with appropriate prompts and incentives. Im soliciting your help in determining our list of suggested actions. Specifically, for those of you with neighbourhood social marketing experience, what have you found to be the most effective high-impact, low-barrier commitments we can ask residents to make that will reduce their transportation impacts?
From a conversation with Doug McKenzie-Mohr, we have determined that asking people to drive less or use alternative transportation are high-barrier actions. Accordingly, were looking for ways to encourage residents to keep their vehicles running efficiently and to be maximally efficient in their transportation habits. To that end, were thinking of asking them to keep their tires inflated properly and to link their trips. What others can you suggest?
Thank you!
Bart Robinson
Program Director,
Bow Valley Sustainability Hub
Biosphere Institute of the Bow Valley
(403) 678-3445 ext. 1
[email protected]
https:www.pembina.org/wind/wind_power.php
Seeking High-Impact Low-Barrier Actions to Reduce Transportation Impacts
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Hello.
I work at San Luis Obispo Regional Rideshare and we have developed the region's first open source software for commute matching: vanpools, carpools, and bike buddies. It also has a Casual Carpool component and School Pool for parents looking to share the ride with other K-12 parents. Additionally, we work with employers and they are given a portal in which to describe their program so employees of these companies learn what is going on at their worksite once they register and are in the program. The program is called TripLink. Open source code for commute matching has never been available and SLO Regonal Rideshare is happy to provide to other agencies at no charge for their own municipalities/agency at no cost more here: http://rideshare.org/cm/about/triplink.html
This program creates a person's profile which is connected to the "lucky bucks" points and incentive based program rewarding a person each time they don't travel to work alone. This is a company sponsored program paying for a monthly $2 maintenance fee and any of the redeemptions more here: http://rideshare.org/cm/about/luckybucks.html
Additionally, we have a commuter calculator that allows a person to find out how much each trip daily, weekly, monthly or annually is costing them as well as the polltants they are putting into the air. We also have a "Map My Ride" component providing the person a map of the quickest or shortest bike route more here click on "map my ride": http://rideshare.org/cm/bike/bikemaps.html
Our signature events: Rideshare Week (third week of Oct.) and Bike Month (May) are very popular. For Rideshare Week this year we are giving away a train/ferry/hotel and dinner for two to the Channel Islands and linking their pledge to reduce a car trip back to the TripLink system mentioned above. This is a way for us to increase our numbers in the system giving more people opportunities to meet a match all through the campaign. Our Bike Month program is very popular. We had the highest participation last year. We launched a month long Commuter Bike Challenge and had 47 teams (4-10 people) total of 368 people travel 43,254 miles and take 12,003 trips. This was equivalent to 2 times around the earth. Individuals logged their trips and miles online. We created an Executive Bike Challenge and had executives sign their names which were scanned and printed in a local newspaper full-color 1/2 page Sunday edition. The intent to get the commitment of the Executives proved successful and led others to find out more about the challenge. I have a movie I created and would be happy to send to you about all of the events surrounding Bike Month which include but not limited to Bike Art Show, Blessings of the Bike, Bike In Movie, Bike Fest. We played this to our Board of Supervisors to continue to gain the ongoing commitment from them regarding cycling in the community.
Thanks for your dedication to sustainable transportation.
Lisa Quinn
SLO Regional Rideshare
[email protected]
805-781-4462
1150 Osos Street, Suite 202
San Luis Obispo,CA 93401
www.rideshare.org
Hi Bart.
DriveWiser is a program that focuses on people driving as efficiently as possible when they do drive. Check out the web site at http://www.drivewiser.ca/.
Regards,
Nancy Webber
Nancy Webber
Program Officer
902.420.3478
[email protected]
Clean Nova Scotia
www.clean.ns.ca