Hello,
I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost saving, danger of natural catastrophy,...) and I could use some help. Here are my questions: Firstly, I was wondering if this was done before by anybody else. Secondly, I am looking for as many energy saving TV and print ads or PSAs as possible (some sort of database would be perfect). I will be grateful for any piece of advice! Thank you!
Regards,
Jernej
Typology of Commonly Used Energy Saving Message Themes....
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I think the best collection is on the creative gallery on sustainability communications from the UNEP. It is a database. http://www.unep.fr/pc/sustain/advertising/ads.htm
Kady Cowan
Energy Steward
University Health Network
416-340-4800 x 5740
[email protected]
Maybe not quite what you're looking for, but I like this web site: http://waterwordsthatwork.com/
Laurie J. Tenace
Florida Department of Environmental Protection
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hi Jernej,
Matthew Nisbet and Dietram Scheufele recently published an article, "A typology of frames", in The Scientist online. It's not specifically energy related- it's about scientific issues in general- but a lot of the energy conservation messages out there fit into one of the frames they list.
http://prod27.the-scientist.com/article/print/53612/
Christie Manning