Hi,
I'm interested in any ideas or sample programs that have attempted to increase curbside recycling rates in urban neighborhoods using social marketing and possibly economic incentives. I work for a nonprofit running a program of environmental education at a local alternative, urban high school. Our intent is to educate the students on local environmental issues, get them involved in hands-on projects, and then connect them with internships in the environmental field (city government and private business). My students come from families that do not participate in curbside recycling, and prior to our visit, they were not aware of the recycling drop-off center just down the street from the school. We have a land-fill crisis looming in Kansas City and it's critical that we increase recycling in this urban, low-income population. I appreciate any ideas or suggestions.
Thanks!
Kate Corwin
www.greenworkskc.org
Increasing Curbside Recycling Rates
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Hi Kate
We have a "zerowaste street challenge" in Lincoln, New Zealand which encourages streets to compete one week a year. We have run it twice, 2nd one just finished. It is mostly consciousness raising and promoting reducing waste as well as recycling.
Sue
Dr Sue Jarvis
Chair Lincoln Envirotown Trust
694 Gould's Road RD4
Christchurch 7674
phone: 329 5858
www.lincolnenvirotown.org.nz