Hi,
We are designing Idle-Free signs for use in B.C. Certainly there are a lot of examples to work from, but I'm wondering if anyone has done any research about what messages the public finds most relevant and motivating - do you say be idle-free for cleaner air and health, for GHG reduction, or for personal savings - or a combination of these? Has anyone ever done testing of their sign designs and messages?
Thanks,
Rebecca Freedman
Environmental Management Analyst
Air Protection, BC Ministry of Environment
3rd Floor 2975 Jutland Rd.,
Victoria BC V8T 5J9
Ph: 250-356-0664
Fax: 250-356-7197
Clean Air Messages that Motivate
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Rebecca -
We are working on the same thing here in Idaho and have the same question. I don't have an answer for you now, but we are going to be holding focus groups later this spring to look at that exact issue. I'd be happy to share our results when we get them. If all goes well, we should have results in May.
Amy Luft
Environmental Education Coordinator
Department of Environmental Quality
1410 N. Hilton Boise, ID 83706
[email protected]
208-373-0478
Hello,
The U.S. Federal Highway Administration, Federal Transit Administration and EPA did some research on this question in the mid 1990s and launched a campaign based on their findings in 1999. You can read about the research results at: http://www.italladdsup.gov/about/ourhistory.asp#A and also at http://www.italladdsup.gov/pdfs/toolkit/Inside_Report30.pdf. There is a lot of information about their past and ongoing campaigns at www.italladdsup.gov as well.
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038
[email protected]
www.acetiassociates.com
Hi Rebecca,
I have done some informal research on this. I give workshops/presentations around the province of NS regarding how to be more fuel efficient while driving, maintaining and buying a vehicle. I do a section on idling which people usually find particularly interesting. On the follow up surveys we do, I ask them this question:
2) What was the strongest incentive for you to make the changes you circled in question 1 ? Please rank the following list Health reasons Money Concern about Climate Change Air quality issues Other (please state): Of respondents, we have found the biggest reason for making more fuel efficient decisions is climate change, the tied for second place is saving money and air quality issues, and third reason is health (although air quality issues and health are linked). If you have any specific questions please feel free to contact me directly.
Gina Patterson
drivewiser
Program Coordinator
www.DriveWiser.ca
Clean Nova Scotia
126 Portland St.,
Dartmouth Nova Scotia,
Canada, B2Y 1H8
long distance: 1-800-665-5377
local: (902) 420-8802
fax: (902) 424-5334