Don't Miss the Article on Social Norms

Hi Luke, if you google "wrong way elevator" you will probably find the clip on Youtube. I think the original was done on a comedy type TV show about 35 years ago.

Jodi Thompson
Pollution Prevention Officer
Environment Southland
New Zealand

Hy Susan and others. Thanks for this.

In talking to colleagues and others in the Transition Town movement, I've been trying to stress the importance of social norms to normalising behaviour.

I remember seeing a video once of people getting in a lift and facing the 'wrong' way. Would anyone have a link to this?

Luke Reade

Luke Reade
Advisor - Environmental Performance (Energy and Greenhouse)
Redland City Council
Australia
www.redland.qld.gov.au

Hi Emma,

This article interested me too...and I also had trouble downloading the link provided. So, I did a search and found it.

For your benefit here's a working link to the PDF file:
http://www.uwsp.edu/cnr/uwexlakes/ecology/shorelands/com_based_social_market/pdf_docs/social_norms_griskevicius.pdf

Cheers
Susan Mundy


Susan Mundy
Australia

Hi
I have come across this conversation thread from some time ago and the link above does not seem to be working. Is someone able to let me know the title of this article and journal reference so I am able to search for it? It will be part of my research to develop a behaviour change campaign using social norms.
Many thanks,
Emma

Emma Fuchsen
Sustainability Education Officer
Australia

Kate,

many thanks for forwarding this article. It's terrific! When you *all* have read it (every climate activist everywhere is reading it, you should too!), I would be most interested if we could discuss how the findings will be changing *our* behavior.

Cheers!
Adam who never does what his silly Massachusetts neighbors do (sometimes)

I received a number of requests for a link to the article about harnessing Social Norms which I mentioned. Here's the link to the specific article. http://www.ccp-online.org/en/details/griskevicius_03.php It is part of that special climate change edition of the International Journal of Sustainability Communications which was mentioned recently on this list. I haven't checked out the other articles but this one is powerful!

Katherine (Kate) Huntman Melby

Emmet County
Department of Public Works
200 Division Street,
Petoskey MI 49770
231-348-0640
FAX 231-348-0633
[email protected]
www.EmmetRecycling.org