We're looking into understanding the potential cost differences that may be encountered when conducting a CBSM-based campaign (including in-person communication with display/demonstration booths, pre/post campaign surveys, etc) relative to a more "standard" marketing campaign (including fliers and promotional materials).
If anybody is aware of this sort of information, can you please provide any references, insight, studies or cases that could help provide some background information and expectations? It would be particularly helpful if it is related to a consumer rebate campaign for energy efficient products.
Best regards,
Todd
Todd Maki
United States
Cost of CBSM vs "Standard" Marketing
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Hi Todd, I am also interested in this information. If you manage to gather any material would you mind passing it on?
Cheers,
Gemma Boag
Canada