We are in the early stages of developing a campaign in Dundee, Scotland to reduce the impact of traffic on air quality on a corridor that suffers from poor air quality levels.
This campaign will include work with local schools and community groups (as major trip generators in the corridor), as well as targeting through traffic using the corridor to access the town centre. This will particuarly focus on eco-driving techniques.
As well as web and radio based messaging, we have the opportunity to utilise billboard space adjacent to the highway.
I'm wondering whether anyone has experience / views on appropriate messaging for drivers and specifically on using billboards where the messaging will clearly have to be very succinct.
I would be interessted if people have examples (and are brave enought to admit it!) where they have used billboards without success.
Martin Higgitt
Associate Director
JMP Consultants Ltd.
United Kingdom
www.jmp.co.uk
Promoting Eco-Driving Techniques
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Hi Martin,
I have a few resources in mind that may help. They are all from the same source.
The first is the Idle-Free Zone that is maintained by NRCan, the Natural Resources Department of the Government of Canada. It has a lot of information. Doug McKenzie-Mohr and the company I work for, Lura Consulting, has done a lot of anti-idling work across Canada. That work and other resources, including messaging and graphics, can be found at http://oee.nrcan.gc.ca/communities-government/idling.cfm. The pioneering work we did with Doug is written up here: http://oee.nrcan.gc.ca/transportation/idling/material/reports-research/turn-off-exec-summary.cfm?attr=28.
NRCan also has a webpage that provides fuel-efficiency tips. It can be found here: http://oee.nrcan.gc.ca/transportation/personal/driving/autosmart-tips.cfm.
I hope this helps.
Ken Donnelly
Vice President, Atlantic Canada
Lura Consulting
Canada
www.beyondattitude.com