I recently attended a workshop on CBSM. The information and concept is amazing and can be applied locally. I am trying to sharpen up on one of the earliest steps in the process - identifying the non-divisible/end-state behavior.
Our program is to increase residential tree planting
To simply get to planting a tree, folks must consider the planting area, appropriate size of tree for the area, select tree species, and finally plant the tree.
I am challenged by selecting the non-divisible/end-state behavior. Would the behavior simply be:
Plant a tree - is a divisible behavior that can be further broken down in to the process required above
Plant a Tulip Poplar tree - is more specific, but there is still selection of the planting area
Plant a Tulip Poplar tree in backyard - even more specific
After coming to the final behavior (direct action), I am challenged with coming up with other behaviors (other than listing other tree species/planting locations).
Could someone who has successfully gone through the process of selecting behaviors please critique my outline above in order to help me move through the CBSM process for the first time.
Thank you.
Raquel Ketterman
City of Cumberland
United States
Identifying Behaviors that lead to Tree Planting
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You might be interested in this case study that includes a component on a shade tree planting program
http://www.toolsofchange.com/en/case-studies/detail/12
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
Raquel beat me to the punch. I could most definitely use this information as well, as we're working on increasing our urban tree canopy and setting a new UTC goal.
thanks to anyone who has any information to provide!
Tiffany Wright
Watershed Manager
City of Bowie
United States
I have found when working with groups on CBSM that in interpreting barriers to indivisable behaviours people then think they can only work on one thing. It just means you have to look at each action to acheive the behaviour but not that you can only plant tulip trees in back yards. So you have to look at the barrier to planting a range of trees but can then work on getting people to plant any of these trees that are suitable for back yards. So you would eliminate some trees, becaue the barriers are insurmountable, such as size of the tree when fully grown and you would eliminate some back yards because of insufficient light to support trees or the wrong sortof soil.Then you would look at the barriers to a single mother planting a suitable tree in her suitable back yard. Once suitable trees are identified then the barriers will be the same for all of those suitable trees I think. You may then look at the barriers for the elderly or the disabled but do not have to work exclusively with one group just to have identified the barriers and hooks for that segment so when you do work with them you can overcome barriers and engage with them. Planting a tree will involve acquiring a suitable tree, getting the tree home, choosing the correct site in the yard, digging the hole, refilling the hole with tree in place, and, if the desired outcome is that the tree thrives, staking the tree, watering the tree until established, maybe protecting the tree with a tree guard,keeping grass and weeds away from the tree while it establishes etc etc. Barriers will be around owning a spade, being physically able to dig the hole, being able to afford the tree etc. hope it helps:¬)
Jo Horsley
Environment Wales Development Officer
Wales
Dear Jo:
I like your practical list of obligations and implications. I don't know what the problem is but I admire your approach.
I want my shade trees to provide some privacy, flowers and fruit, and require minimum time cleaning up leaves, branches, seeds and suckers. By the way doesn't a tulip tree grow to be mammoth? Maybe you mean magnolia.
My interest is in putting know-how on solar, wind, wave and geothermal energy to work on individual homes to improve air quality. I want this done with little expense and without the need of building huge fields of batteries and electronics and without any batteries in our homes. A want sale of excess energy to the power company (grid? whatever that means) and automatic supplementation by the power company when the sun isn't shining.
I want to know if anyone anywhere is already doing this.
I want them to share there know-how with everyone. I am 90 years old and want some progress while I am still alive.
And I want cooperation not political arguing, philosophizing and wordy theory.
Myrtle Macdonald, Chilliwack BC, Canada.
Myrtle Macdonald
Consultant, Retired
Canada