I'm looking for programs that use CBSM to promote residential energy efficiency particularly the participation in and adoption of practices stemming from a home energy audit. Are there any model programs that use CBSM? That have done evaluations!? THANK YOU!
wendy penner
CBSM Residential Energy Efficiency Model Programs
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Information on the Energy Corps:
Article on Energy Corps by Cornell University President David Skorton for ACUPCC annual report (see pg. 14-15)
http://www.presidentsclimatecommitment.org/files/documents/ACUPCC_AnnRep_2010.pdf
The Broome Energy Conservation Corps: http://syracusecoe.org/gpe/projects.html?action=detail&skuvar=53
Adaptation began summer 2011.
Lighten Up Tompkins: http://syracusecoe.org/gpe/projects.html?action=detail&skuvar=45
Campaign last Oct 2010 delivering 5,000 CFLs in 3 hours.
Tompkins County Climate Protection Initiative
http://www.tccpi.org/
A nationally-recognized coalition of higher ed, non-profits, business, government, and now youth(!) to transition to clean energy (and a key partner with the Energy Corps.
Home energy upgrades webportal (only some counties are live; type in Tompkins or Broome).
Upgrade Upstate: http://www.upgradeupstate.org/
For more information, contact Dominic Frongillo
Sharon Anderson
Environment Program Leader
Cornell Cooperative Extension Tompkins County
United States
...
Hi Wendy
Here's a case study writeup on a program running for households in Western Australia that covers energy behaviours using individualised marketing, phone coaching on behaviours over 9 months, quantitative feedback and norming techniques to achieve reductions. Home assessments are also offered but, being an expensive component for a program reaching 25,000, they are just part of the picture.
Living Smart Households project
The Living Smart Households(LSHH) program is a new initiative tackling household sustainability across the 4 areas energy, water, transport and waste. It is built on the methodology of the proven Travelsmart program (http://www.transport.wa.gov.au/14890.asp), developed by the Department of Transport (then DPI) that uses individualised social marketing to support behaviour change to reduce private car use and the multi-topic and goal setting approach of small group program, Living Smart courses ) http://www.livingsmart.org.au/).
What is unique about LSHH is that it encourages sustainable living on a large scale, through recruitment and engagement methods based around a series of coaching phonecalls to the individual household.
Since its inception in 2007, LSHH has been developed and delivered by the Department of Transport (then DPI) through 2 demonstration projects in metropolitan Perth to 25,000 households in 2007/8 outlying localities Mandurah and Joondalup and in 2010/11 as part of the Perth Solar City program in eastern metropolitan Perth.
Approach
Through coaching calls over many months, residents self-select actions they want information on and intend to act on. Coaching conversations and feedback letters use household meter readings to gently apply injunctive or descriptive norms and goal setting to spur on action. In addition to the phone coaching, there are other program components offered to help identify and motivate action, including free home sustainability assessment visits, Living Smart courses and Great Garden workshops.
Independent third-party evaluation is being undertaken using pre and post surveys, travel diaries, face-to-face interviews and water, electricity and gas meter readings and public transport trip counts.
Results
Results from the first demonstration program show reduction across the participant group to be 5% for electricity and 7% for water and car travel with a 1100km saving. Data from the second pilot is still being analysed to measure savings a full year after the program.
Partnership behind the Program
Programs of this scale clearly need strong and innovative partnerships to support the different facets of the programs development, delivery and evaluation. These include the Australian Government, Western Power, Water Corporation, Alinta Sales, Synergy, Office of Energy, Office of Climate Change, City of Joondalup, City of Mandurah, SMRC and EMRC.
Living Smart is a community owned brand (founded by the Southern Metropolitan Regional Council, City of Fremantle, Meeting Place and Murdoch University) to support a suite of programs developing capacity in community sustainability.
For more information visit http://www.transport.wa.gov.au/15723.asp
Stephanie Jennings
Department of Transport
Australia