Marion Dresner Portland Sep 24, 2013 11:03 am

I would like to know more about mechanisms through which social influence operates within a community to provoke "new adopters" of a sustainable practice to try it out. We work with backyard habitats; where homeowners deliberately remove invasive species and plant native species to attract higher taxa species to thrive. If those who already have created these habitats hold demonstration events, it is likely to inspire new participants in this practice. How does this work? What are the social and psychological forces that operate? What can program managers do to facilitate this process?

Marion Dresner
Portland State University
United States