In Melbourne (Australia), the Government is removing rail level crossings, with many train stations being rebuilt. There is also a train extension, with three new stations in outer Melbourne. Would be most appreciative if people could suggest some examples of where behaviour programmes have been implemented at the same time as new stations/lines opening - capturing that "change moment", especially to get people to access stations by sustainable transport. Unfortunately people in outer Melbourne often have little choice other than to drive, so walking/cycling to the new stations may not be an automatic thought. Thank you in advance!
P Somers
Australia
Sustainable Behaviour Programmes which have Complemented new Public Transport
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Have a look at last year's Tools of Change Landmark case study - King County in Motion. "Participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program has been called into action during or in anticipation of major construction, transit restructures or new tolls" (http://www.toolsofchange.com/en/case-studies/detail/688 and note that we are still finalizing the case study and webinar transcript but have draft materials available on request)
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com