I am currently planning a Community Based Social Marketing campaign for teenage youth that aims to promote wetland wise use and facilitate public behaviour change. I am using research conducted in my workplace to understand what are key social behaviours that threaten our local wetland. From this I have prioritised a list of behaviours to do more research around and move into the next phase of conducting focus groups, observations and surveys. I have started reading with the aim to create a Lit Review. I am searching for relevant journals and case studies that have a similar themes; youth and conservation, youth and environmental activism, youth and caring for the environment. This is the first time I have used CBSM so would love to hear from you and any suggestions you may have about reading material or ways to approach the project.
Wetland and Peoples Officer
Peel-Harvey Catchment Council