France's multi-year "Familles à énergie positive" program uses peer support groups (eco-teams) to reduce residential energy and water consumption. During the 2014/2015 period, participants reported an average 12% reduction in energy consumption, saving 8,500,000 kWh overall. Between 2008 and 2016 it engaged 90,000 individuals in 36,908 participating households. Details: http://www.toolsofchange.com/en/case-studies/detail/714
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
"Familles à énergie positive" Program Uses Peer Support Groups to Reduce Residential Energy and Water Consumption (New Tools of Change Case Study)
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This is fascinating. I just designed a very similar team-based carbon emissions reduction program for a metro New York rural-suburban county.