I am interested in hearing from others about the success they have had with their programmes in the promoting and retaining behaviour changes they had targeted in the market or community. Some programmes I have heard from indicated that the average length of time that a community or target market sustain interest is three weeks. What is unclear to me from the conversations is whether the audience retains the behaviour, and just does not continue reporting it during a campaign, or drops the behaviour change and mvoes to a different opportunity. Thank you in advance for sharing.
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net
Retaining Behaviour Changes
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Lynn,
I prefer behavior change that require a single action but last a long time. Especially as it relates to energy.
Here are two examples
a) signing up for 100% wind energy . . . or Community Solar (solar farm)
b) putting solar panels on your home.
Lore Rosenthal
co-founder
Simplicity Matters Earth Institute
United States
...
Hi Lore, Thanks for the feedback. I know those options do have a longer impact, but those are also bigger cost items. I am looking for options that build confidence and knowledge and that can be shared. One of the values of the blue box system for recycling when it was launched in Ontario (Canada) was that it was a visual cue for others (which seems to align with one of the images in your one document). It became very clear who on the street was recycling and who was not. I know there are a number of apps that have been developed to inspire action, but a challenge I think is the lack of 3 dimensional presence. I am reviewing the work of Robert Cialdini on pre-suasion as well to see what can be done to support the retention of behaviour change. I am working on an app at the moment to help businesses identify where opportunity lies. This is going to be connected to a community based workshop. Giving people the tech without the training support can result in a negative value.
Thanks for the connection. Lynn
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net