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workshop. Use this forum prior, during, and after the workshop to share information and
dialogue with participants, co-hosts, and myself.
Introductory Workshop Discussion Forum
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March 01, 2023 09:45 PM
Here is the discussion around balloon releases:
Joyful Sendoff — website: https://www.joyfulsendoff.org/ this is aimed at WEDDINGS and other celebrations. Then PreventBalloonLitter.org is aimed at a broader audience. https://www.preventballoonlitter.org/
We provide a Teachers Kit on the Prevent Balloon Litter website. We have also developed a campaign exhibit kit which includes a written pledge - Doug showed a couple of the pledge decals - as well as message stickers for children, DIY bubble and wand recipe cards etc. We use a bubble machine to attract attention.
We did extensive research on mass releases of balloons to identify our primary audiences and barriers and benefits. We decided to focus first on mass releases at ceremonial events, and selected weddings and couples. Our second campaign is being implemented across the Mid-Atlantic and is intended to reach a variety of audiences - through venues and trusted messengers such as aquariums, based on additional research, including surveys and focus groups. Our research showed that seeing the impact of balloon litter on animals was most impactful and left people asking "What can I do?" In our Master Coaching with Doug, he suggested we focus on a on-to-many, social normative strategy that continues to emphasize the use of balloon release alternatives.
Joyful Sendoff — website: https://www.joyfulsendoff.org/ this is aimed at WEDDINGS and other celebrations. Then PreventBalloonLitter.org is aimed at a broader audience. https://www.preventballoonlitter.org/
We provide a Teachers Kit on the Prevent Balloon Litter website. We have also developed a campaign exhibit kit which includes a written pledge - Doug showed a couple of the pledge decals - as well as message stickers for children, DIY bubble and wand recipe cards etc. We use a bubble machine to attract attention.
We did extensive research on mass releases of balloons to identify our primary audiences and barriers and benefits. We decided to focus first on mass releases at ceremonial events, and selected weddings and couples. Our second campaign is being implemented across the Mid-Atlantic and is intended to reach a variety of audiences - through venues and trusted messengers such as aquariums, based on additional research, including surveys and focus groups. Our research showed that seeing the impact of balloon litter on animals was most impactful and left people asking "What can I do?" In our Master Coaching with Doug, he suggested we focus on a on-to-many, social normative strategy that continues to emphasize the use of balloon release alternatives.
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Text based messages – https://www.trumpia.com/ ; https://www.modicagroup.com/ ; https://ifttt.com/ ; https://sakari.io/
Internet, Phone, Mail and Mixed-Mode Surveys: The Tailored Design Method (Don Dillman) – https://sesrc.wsu.edu/about/total-design-method/
Sample size
https://www.qualtrics.com/experience-management/research/determine-sample-size/