Host a Webinar
- CBSM Introductory Webinar: This 90-minute webinar provides an overview of community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour. The webinar introduces the five steps of community-based social marketing (Selecting Behaviors; Identifying Barriers & Benefits; Developing Strategies; Piloting; & Broad-scale Implementation). This overview can be utilized to introduce colleagues or community partners to the process of community-based social marketing. Alternatively, it can serve as an executive briefing. Please note that the introductory webinar is a prerequisite for the other webinars.
- CBSM Behaviour Selection Webinar: Frequently, environmental campaigns mistakenly target behaviours that are of questionable importance or have little likelihood of being altered. This webinar provides a firm foundation for ensuring that your programs target worthwhile behaviours for change. Lasting 90 minutes, it introduces a methodology for selecting which behaviours are most worthwhile to target. The webinar begins by discussing how to identify which categories of actions are most likely to be important and, within these categories, which behavioural changes should be addressed first. Concepts such as end-state, non-divisible behaviour selection are introduced, as are how to determine the impact, probability and penetration of behaviours. At the end of this webinar, participants will have a thorough understanding of how to make informed decisions regarding which behaviours are most important to target.
- CBSM Strategy Development Webinar 1: Social scientists have researched a wide variety of “behaviour change tools” that can be utilized to foster the adoption of sustainable actions. This webinar introduces three such tools: (Commitments, Norms, & Social Diffusion), and illustrates when and how to use them.
- CBSM Strategy Development Webinar 2: Complementing "CBSM Strategy Development Webinar 1", this webinar introduces three remaining behaviour change tools (Prompts, Communication, & Incentives), and illustrates when and how to use them.
- CBSM Pilot Testing Webinar: Before broadly implementing a strategy, it should be piloted. This webinar introduces several types of pilot testing and explores when each should be used. In addition, it addresses how to select pilot participants, evaluate a pilot, and calculate return on investment.
CBSM utilized by thousands of organizations worldwide.
Doug’s workshops are a must-attend for anyone involved in energy and environmental policies and programs. McKenzie-Mohr’s approach is solidly based in research and in many years of on-the-ground successful programs with careful evaluations. I highly recommend his highly informative community-based social marketing training.
- Linda Schuck Founder and Past-Chair
- Behavior, Energy and Climate Change Conference (BECC) Berkeley, California
Revolutionized Program Delivery
Over the last two decades, community-based social marketing has revolutionized the development, implementation and promotion of environmental programs. I highly recommend attending Doug’s workshops to learn how to apply this innovative approach to your own programs.
- Ken Donnelly President
- Beyond Attitude Halifax, Canada
Single, Most Significant Influence
Community-based social marketing has been the single, most significant influence in the design of our water and energy efficiency programs. The "Home WaterWise Service" and "ClimateSmart Home Service," combined, reached more than 500,000 households across Queensland.
- Anthony Coates Director, LGIS Operations
- Local Government Infrastructure Services Brisbane, Australia
Doug’s Fostering Sustainable Behaviour workshops should be required training for anyone who develops or manages an environmental program.
- Dr. Wesley Schultz Professor of Psychology
- California State University San Marcos, California USA
We have used community-based social marketing successfully for nearly a decade. CBSM allows us to develop a comprehensive understanding of our target’s barriers to change and what motivators are required to encourage the adoption of sustainable behaviours.
- Greg Allen Manager Community Education
- Department of Environment and Conservation Perth, Australia
Accessible and Relevant
Our community was fortunate to be able to host a CBSM workshop. The workshop attracted a wide range of people: academics, students, city employees, non-profit staff, and activist volunteers. McKenzie-Mohr's dynamic presentation was accessible and relevant for the entirety of this diverse audience. It has changed the way our town does business.
- Dr. Cynthia McPherson Frantz Associate Professor of Psychology
- Oberlin College Oberlin, Ohio
Clear, Structured approach to Behaviour Change
Doug’s workshops are very useful. They provide a clear, structured way of approaching behaviour change, evidence regarding what works, and lots of new ideas.
- Kathryn Rathouse Director
- Social Research Ltd. St. Albans, England