Direct Experience and the Strength of the Personal Norm-Behavior RelationshipThørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

Articles
Thørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.
This study investigated whether the behavioral influence of personal norms with regard to repeated pro-social behavior depends on direct experience of this behavior. Based on prev…

Correlates of Pro-Sustainability Orientation: The Affinity Towards Diversity

Articles
Corral-Verdugo, V., Bonnes, M., Tapia-Fonllem, C., Fraijo-Sing, B., Frías-Armenta, M., & Carrus, G. (2009). Correlates of pro-sustainability orientation: The affinity towards diversity. Journal of Environmental Psychology, 29(1), 34-43.
The concept of affinity towards diversity (ATD) is introduced and illustrated with two studies on the psychological drivers of pro-sustainability orientation and environmentally f…

The Attitude-Behavior Relationship: A Test of Three Models of the Moderating Role of Behavioral Difficulty

Articles
Kaiser, F., & Schultz, P. (2009, January). The attitude-behavior relationship: A test of three models of the moderating role of behavioral difficulty. Journal of Applied Social Psychology, 39(1), 186-207.
The moderating role of behavioral difficulty in the attitude–behavior relationship remains a controversial topic in social psychology. Previous research has been unclear in establ…

Do You See What I See? Examining the Epistemic Barriers to Sustainable Agriculture

Articles
Carolan, M. (2006). Do You See What I See? Examining the Epistemic Barriers to Sustainable Agriculture. Rural Sociology, 71(2), 232.
This paper examines the epistemic barriers to sustainable agriculture, which are those aspects of food production that are not readily revealed by direct perception: such as decre…
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Norms for Environmentally Responsible Behaviour: An Extended Taxonomy

Articles
Thogersen, J. (2006). Norms for environmentally responsible behaviour: An extended taxonomy. Journal of Environmental Psychology, 26(4), 247-261.
The concept of personal or moral norms is ambiguous with regard to its motivational content. An extension and a refinement of the norm taxonomy are therefore suggested, distinguis…

To What Degree are Environmentally Beneficial Choices Reflective of a General Conservation Stance?

Articles
Thogersen, J., & Ölander, F. (2006). To What Degree are Environmentally Beneficial Choices Reflective of a General Conservation Stance?. Environment and Behavior, 38(4), 550-569.
Whether or not different environmentally beneficial choices have common motivational causes are discussed in the framework of partial correlation analysis with structural equation…

Media Attention and the Market for 'Green' Consumer Products.

Articles
Thogersen, J. (2006). Media Attention and the Market for 'Green' Consumer Products. Business Strategy and the Environment, 15(3), 145-156.
There are signs that a general 'counter-attack' is now being orchestrated against the 'greens'. This paper surveys the evidence regarding an 'issue-attention' cycle in environment…

Are Psychological and Ecological Well-Being Compatible? The Role of Values, Mindfulness, and Lifestyle

Articles
Brown, K., & Kasser, T. (2005). Are psychological and ecological well-being compatible? The role of values, mindfulness, and lifestyle. Social Indicators Research, 74(2), 349-368.
Happiness and ecological well-being are often portrayed as conflictual pursuits, but they may actually be complementary. In samples of adolescents (Study 1) and adults (Study 2), …

A Cognitive Dissonance Interpretation of Consistencies and Inconsistencies in Environmentally Responsible Behavior

Articles
Thogersen, J. (2004). A cognitive dissonance interpretation of consistencies and inconsistencies in environmentally responsible behavior. Journal of Environmental Psychology, 24(1), 93-103.
The issue of consistency and inconsistency in environmentally responsible behavior (ERB), as reflected in the correlations between different ERBs, is discussed in the light of soc…

Human Values and the Emergence of a Sustainable Consumption Pattern: A Panel Study

Articles
Thogersen, J., & Ölander, F. (2002). Human values and the emergence of a sustainable consumption pattern: A panel study. Journal of Economic Psychology, 23(5), 605-630.
In this study, data from a random sample of Danish consumers are used to test the hypothesis that the emergence of a sustainable consumption pattern is influenced by individual va…

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