The Effect of a Favor on Public and Private Compliance: How Internalized is the Norm of Reciprocity?

Articles
Whatley, M., Webster, J., Smith, R., & Rhodes, A. (1999). The effect of a favor on public and private compliance: How internalized is the norm of reciprocity?. Basic and Applied Social Psychology, 21(3), 251-259. doi:10.1207/S15324834BASP2103_8.
The norm of reciprocity requires that we repay in kind what another has done for us. This study examined the degree that social (public) and internal (private) consequences of rec…

Focus Theory of Normative Conduct and Terror Management Theory: The Interactive Impact of Mortality Salience and Norm Salience on Social Judgment

Articles
Jonas, E., Martens, A., Niesta Kayser, D., Fritsche, I., Sullivan, D., & Greenberg, J. (2008). Focus theory of normative conduct and terror management theory: the interactive impact of mortality salience and norm salience on social judgment. Journal of Personality and Social Psychology, 95(6) 12391251.
Research on terror-management theory has shown that after mortality salience (MS) people attempt to live up to cultural values. But cultures often value very different and sometim…

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