Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory

Articles
Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.
The past development of social marketing theory and practice has been based largely on the translation of ideas and practices from conventional, commercial marketing. The applicat…

Collective Benefits, Exchange Interests, and Norm Enforcement

Articles
Horne, C. (2004). Collective Benefits, Exchange Interests, and Norm Enforcement. Social Forces, 82(3), 1037-1062. doi:10.1353/sof.2004.0041.
Under what conditions are norms likely to be enforced? What processes lead to the punishment of deviant behavior? While social relations are thought to be a key part of the answer…

The Impact of Individualist and Collectivist Group Norms on Evaluations of Dissenting Group Members

Articles
Hornsey, M., Jetten, J., McAuliffe, B., & Hogg, M. (2006). The impact of individualist and collectivist group norms on evaluations of dissenting group members. Journal of Experimental Social Psychology, 42(1), 57-68. doi:10.1016/j.jesp.2005.01.006.
Two experiments were conducted to investigate the impact of individualist and collectivist norms on evaluations of dissenting group members. In the first experiment (N=113), group…

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

Articles
Hübner, G., & Kaiser, F. (2006). The moderating role of the attitude-subjective norms conflict on the link between moral norms and intention. European Psychologist, 11(2), 99-109. doi:10.1027/1016-9040.11.2.99.
Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insi…

The Price of a Price: On the Crowding Out and In of Social Norms

Articles
Janssen, M., & Mendys-Kamphorst, E. (2004). The price of a price: On the crowding out and in of social norms. Journal of Economic Behavior & Organization, 55(3), 377-395. doi:10.1016/j.jebo.2002.11.004.
We study the impact of financial incentives on social approval, showing that in a society with altruists and egoists, who all care about social approval, introducing financial inc…

Differentiation Between and Within Groups: The Influence of Individualist and Collectivist Group Norms

Articles
Jetten, J., McAuliffe, B., Hornsey, M., & Hogg, M. (2006). Differentiation between and within groups: The influence of individualist and collectivist group norms. European Journal of Social Psychology, 36(6), 825-843. doi:10.1002/ejsp.322.
The power of individualist and collectivist group norms to influence intergroup and inter-individual differentiation was examined in three studies. Study 1 revealed that intergrou…

A Moral Extension of the Theory of Planned Behavior: Norms and Anticipated Feelings of Regret in Conservationism

Articles
Kaiser, F. (2006). A moral extension of the theory of planned behavior: Norms and anticipated feelings of regret in conservationism. Personality and Individual Differences, 41(1), 71-81. doi:10.1016/j.paid.2005.11.028.
A twofold morally-extended general version of the planned behavior theory (TPB) is tested using a classical, trait-like conception of individual attitude, which is based on compou…

Contrasting the Theory of Planned Behavior with the Value-Belief-Norm Model in Explaining Conservation Behavior

Articles
Kaiser, F., Hübner, G., & Bogner, F. (2005). Contrasting the theory of planned behavior with the value-belief-norm model in explaining conservation behavior. Journal of Applied Social Psychology, 35(10), 2150-2170. doi:10.1111/j.1559-1816.2005.tb02213.x.
In this paper, we contrast the value-belief-norm (VBN) model and the theory of planned behavior (TPB) for the first time regarding their ability to explain conservation behavior. …

Two Challenges to a Moral Extension of the Theory of Planned Behavior: Moral Norms and Just World Beliefs in Conservationism

Articles
Kaiser, F., & Scheuthle, H. (2003). Two challenges to a moral extension of the theory of planned behavior: Moral norms and just world beliefs in conservationism. Personality and Individual Differences, 35(5), 1033-1048. doi:10.1016/S0191-8869(02)00316-1.
The present paper employs a new approach to testing the sufficiency of the theory of planned behavior (TPB) in understanding intentions to behave ecologically. Based on two panel …

The Proposition of a General Version of the Theory of Planned Behavior: Predicting Ecological Behavior

Articles
Kaiser, F., & Gutscher, H. (2003). The proposition of a general version of the theory of planned behavior: Predicting ecological behavior. Journal of Applied Social Psychology, 33(3), 586-603. doi:10.1111/j.1559-1816.2003.tb01914.x.
The present paper explores whether the theory of planned behavior (TPB) must abandon the notion that perceived behavioral control (PBC) has a direct influence on behavior. In a cr…

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