Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations.
Sundermann, L. M., Boenigk, S., & Willems, J. (2017). Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations. International Review on Public and Nonprofit Marketing, 14, 321-340.
Can inactive blood donors be re-recruited? A stratified randomised pilot study.
Ou-Yang, J., He, B., Rong, X., & Bei, C.-H. (2017). Can inactive blood donors be re-recruited? A stratified randomised pilot study. Transfusion Medicine, 27(6), 421–427.
The blood-donation experience: Perceived physical, psychological and social impact of blood donation on the donor.
Nilsson Sojka, B., & Sojka, P. (2003). The blood-donation experience: Perceived physical, psychological and social impact of blood donation on the donor. Vox Sanguinis, 84(2), 120–128.
The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia.
Francis, K. L., Polonsky, M. J., Jones, S. C., & Renzaho, A. M. N. (2017). The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia. PLoS ONE, 12(11), e0188765.
Community attitudes to remunerated blood donation in Australia: Results from a national telephone survey.
Bambrick, H., & Gallego, G. (2013). Community attitudes to remunerated blood donation in Australia: Results from a national telephone survey. Transfusion Medicine, 23(5), 302–308.
First-time donors responding to a national disaster may be an untapped resource for the blood centre.
Guo, N., Wang, J., Ness, P., Yao, F., Bi, X., Li, J., … & Shan, H. (2012). First-time donors responding to a national disaster may be an untapped resource for the blood centre. Vox Sanguinis, 102(4), 338–344.
Using multimedia blood donation education materials to enhance individual readiness to donate blood and increase donation behaviors .
Huckins-Barker, J. (2014). Using multimedia blood donation education materials to enhance individual readiness to donate blood and increase donation behaviors (Doctoral dissertation). Retrieved from ProQuest Central. (UMI No. 3671382).
Motivating blood donors to recruit new donors: Experimental evaluation of an evidence-based behavior change intervention.
Lemmens, K. P. H., Ruiter, R. A. C., Abraham, C., Veldhuizen, I. J. T., & Schaalma, H. P. (2010). Motivating blood donors to recruit new donors: Experimental evaluation of an evidence-based behavior change intervention. Health Psychology, 29(6), 601–609.
Easy come, easy go. Retention of blood donors.
van Dongen, A. (2015). Easy come, easy go. Retention of blood donors. Transfusion Medicine, 25(4), 227–233.
