Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

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This pilot project sought to decrease the frequency and duration of motorists idling their vehicle engines. The pilot project involved staff approaching motorists at Toronto schoo…

Motivating Community Recycling: New Zealand Curbside Trial

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Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…
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Portland’s Smart Trips Welcome Program

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After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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Stepping It Up

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Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Vancouver’s Employee Trip Reduction Program

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Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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Seattle’s Just One Trip Phase II

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Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
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City of Austin’s Leave Time Travel Incentive

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In an effort to encourage City of Austin employees to take voluntary actions to reduce their drive-alone trips to and from work, the City established a Smart Commute Rewards progr…
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Chicago’s Go Program

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Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
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ClimateSmart Home Service, Queensland, Australia

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In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…

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