The “Flu Ends with U” was an annual campaign created by the DeKalb County Health Department to emphasize the importance of flu vaccinations. Knowing that flu season can begin as e…
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
In 2009, the Office on Women’s Health (OWH) launched the Best Bones Forever! program, encouraging girls aged 9 to 14 to improve their bone health through eating foods rich in calc…
In an attempt to reduce the use of individual motor vehicles the Municipality of Århus created a plan to encourage residents to use methods of sustainable transportation such as b…
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
The BIXI Bicycle Sharing system was created to augment the City of Montreal’s existing transit system by making cycling an attractive and practical transportation option. As the s…
In response to the UK having one of the highest rates of family refusal for organ donation in the Western world, the NHS Blood and Transplant (NHSBT) conducted a stakeholder engag…
WORKshift was a federally funded initiative that sought to accelerate the adoption of telework within the business community in Calgary. Working with chief officers and directors …
This case study examines the spread of the international Bicycle Friendly Communities (BFC) program into Ontario, Canada – a process initiated by the Share the Road Cycling Commis…
The following case study explores how the City of Burlington’s Ice Rink Energy Competition employed a low cost, easily replicable approach to significantly reduce energy consumpti…
