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Starve a Vampire, Donate Blood

Cases
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
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Århus Bike Bus'ters

Cases
In an attempt to reduce the use of individual motor vehicles the Municipality of Århus created a plan to encourage residents to use methods of sustainable transportation such as b…
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Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
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Love to Ride

Cases
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
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City of Austin’s Leave Time Travel Incentive

Cases
In an effort to encourage City of Austin employees to take voluntary actions to reduce their drive-alone trips to and from work, the City established a Smart Commute Rewards progr…
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Brisbane’s Active Schools Travel Program

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Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …
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Brisbane’s Active Schools Travel Program

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Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …

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