Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
In an attempt to reduce the use of individual motor vehicles the Municipality of Århus created a plan to encourage residents to use methods of sustainable transportation such as b…
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
In 2019, only 3% of people in the United States were registered blood donors. In an effort to draw attention to the unmet need for donations and increase participation in blood dr…
The BIXI Bicycle Sharing system was created to augment the City of Montreal’s existing transit system by making cycling an attractive and practical transportation option. As the s…
Implemented at the Breckland District Council offices in Norfolk, England, Experience Food at Work was a pilot initiative designed to improve workplace eating behaviors, encouragi…
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
The following case study explores the slugging phenomenon – a form of casual carpooling that developed organically in the DC area during the 1970s in response to the creation of H…
Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …
Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …
