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What’s pants, but could save your life?

Cases
A West Midlands National Health Service (NHS) program, ‘what’s pants, but could save your life?’ was designed to achieve a sustained increase in cervical screening amongst women 2…
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Healthy Habits for Life Sesame Street

Cases
In the early 2000s, childhood obesity became a critical health issue in the United States identified by the Centers for Disease Control. In response to this development, the popul…
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Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

Cases
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

Cases
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
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Barcelona is full blooded

Cases
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
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National Campaigns to Improve Antibiotic Use

Cases
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
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Girl Scouts GLEE Program

Cases
To promote the reduction of home energy consumption and energy use related to food and transportation, Girl Scouts created the Girls Learning Energy and Environment Program (GLEE)…
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Playa Vista Ability2Change

Cases
In Playa Vista, California, Ability2Change work-place based transportation campaigns used custom services and incentives to decrease single-occupant-vehicle (SOV) peak period beha…
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

Cases
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
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Woodside Gets Active

Cases
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…

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