Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
In the summer of 2008, Réseau Africain de l’Éducation pour la Santé (RAES) developed and implemented a health communications pilot project targeting secondary school students thro…
Gulfside Healthcare Services’ healthcare workers care for the majority of their patients at home. Because workers are not always in the same setting (or in a controlled environmen…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
In 2003, the Utah Cancer Action Network (UCAN), which aims to reduce cancer incidence and mortality in the state, selected skin and colon cancers as their top priorities. With the…
A West Midlands National Health Service (NHS) program, ‘what’s pants, but could save your life?’ was designed to achieve a sustained increase in cervical screening amongst women 2…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
