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Evaluating the impact of the narrow cast marketing of ‘Snake Condoms’ to indigenous youth

Cases
Created through a joint initiative between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organization (VACCHO), and the Mildura Aboriginal Health Se…
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loveLife: Preventing HIV Among South African Youth

Cases
In 1997, South Africa was in the midst of a growing HIV epidemic. In an effort to combat the spread of HIV, the Kaiser Family Foundation, working with the National Health Foundati…
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Using Social Marketing to Promote Cold and Flu Prevention Behaviors on an Australian University Campus

Cases
In 2011, a social marketing intervention was developed and tested at the University of Wollongong to determine its effectiveness in reducing the spread of colds and flu among univ…
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Agita São Paulo

Cases
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
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The Clean Air Commute

Cases
The Clean Air Commute was created to encourage members of the public to use a cleaner means of transportation on one day during the month of June. While the program quickly gained…
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Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
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Chicago’s Go Program

Cases
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
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VERB

Cases
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
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WaterSense Adds Up to Big Water and Energy Savings

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Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
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BU’s Condom Fairy Turns Five

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Run by Student Health Services Wellness & Prevention at Boston University, Condom Fairy was a program created in response to the growing number of college students reporting that …

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