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British Columbia’s Way to Go! Program

Cases
British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
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Woodside Gets Active

Cases
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
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How a call for behavior change led to innovative solutions to better hand hygiene in a hospital in Denmark

Cases
After observations revealed that hand hygiene compliance during critical moments of care was lacking in Aarhus University Hospital’s oncology department, a team made up of behavio…
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Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat

Cases
Medicine Hat, a city in western Canada with a municipally owned utility, was interested in exploring how consumers would respond to receiving information on their home’s heat loss…
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Europe’s Energy Neighborhoods

Cases
Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
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Clean hands are your health: Working for better hand hygiene at Hospital de Barillas

Cases
Hospital de Barillas was one of many hospitals participating in the USAID Maternal Child Survival Program’s Clean Clinic Approach which worked with national ministries of health t…
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Senegal: A Handwashing Behavior Change Journey

Cases
With assistance from the Water and Sanitation Program (WSP), the Public-Private Partnership for Handwashing with Soap (PPPHW) was created in Senegal in 2003. Based on an initial s…
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Vietnam: A Handwashing Behavior Change Journey for the Caretakers’ Program

Cases
Launched by the Ministry of Health in 2006, the Vietnam Handwashing Initiative (HWI) aimed to move audiences towards adopting and maintaining hygienic behaviors in order to decrea…
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Minority Organ Donation: The Power of an Educated Community

Cases
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
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Playa Vista Ability2Change

Cases
In Playa Vista, California, Ability2Change work-place based transportation campaigns used custom services and incentives to decrease single-occupant-vehicle (SOV) peak period beha…
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