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Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

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Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

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Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
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Experience Food at Work

Cases
Implemented at the Breckland District Council offices in Norfolk, England, Experience Food at Work was a pilot initiative designed to improve workplace eating behaviors, encouragi…
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BIXI Bicycle Sharing

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The BIXI Bicycle Sharing system was created to augment the City of Montreal’s existing transit system by making cycling an attractive and practical transportation option. As the s…
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Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

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The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…
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Energy Connect

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Kady Cowan, founder of Energy Connect, designed the program with a specific focus on engaging frontline facilities management staff, building operators, mechanics, and engineers i…
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Antibiotics, Solution or Problem?

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From November 2011 to February 2012, a campaign focused on the public and individual health threats of unnecessary antibiotic use was implemented in the Italian provinces of Moden…
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Class 5 Energy

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Class 5 Energy was an approach to energy reduction developed in White Bear Lake Minnesota that was tested in two unique settings – a school and a healthcare facility. Using materi…
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Child Health Initiative for Lifelong Eating and Exercise (CHILE) Plus

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CHILE Plus, the Child Health Initiative for Lifelong Eating and Exercise program, was a randomized control trial designed to provide preschool aged children and their families wit…
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Carbon Cure

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Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…

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