Applying Social Psychology to Desegregation and Energy Conservation. Special Issue: Illustrating the Value of Basic Research

Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
Presents 2 examples of social psychology in action in dealing with an immediate crisis and a gradual problem. The immediate crisis occurred when a school system was desegregated, …
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing