Consumers and Energy Conservation

Leonard-Barton, D. (1981). Diffusion of energy conservation and technologies. In J.D. Claxton, C. D. Anderson, J.R.B. Ritchie, & G.H.G. McDougall (Ed.). Consumers and energy conservation. (pp. 97-107). New York: Praeger.

Energy: Psychological Perspectives

Baum, A. & Singer, J. E. (1981). Advances in Environmental Psychology. Energy: Psychological perspectives. (pp. 198). Hillsdale, N.J.: Lawrence Erlbaum Associates, Publishers.

Psychological Strategies to Reduce Energy Consumption: Project Summary Report

Becker, L. J., Seligman, C. & Darley, J. M. (1979). Psychological strategies to reduce energy consumption: Project summary report. The Center for Energy and Environmental Studies, Princeton University.

Can Commitment Change Behavior? A Case Study of Environmental Actions

Katzev, R. & Wang, T. Can commitment change behavior? A case study of environmental actions. Vol. 9. 1994. 13-26.
Conducted a critical evaluation of both laboratory and field studies that have employed commitment procedures to change behavior. An analysis of the methodological and historical …

Joint Effect of Feedback and Goal Setting on Performance: A Field Study of Residential Energy Conservation

Becker, L. J. (1978). Joint effect of feedback and goal setting on performance: A field study of residential energy conservation. Journal of Applied Psychology, 63, 4, 428-433.
The facilitating motivational effect of feedback on performance has been attributed by some to difficult goals set in response to feedback. In the present article the effect was …

Feedback as a Means of Decreasing Residential Energy Consumption

Seligman, C., & Darley, J. M. (1977). Feedback as a means of decreasing residential energy consumption. Journal of Applied Psychology, 62, 4, 363-368.
Tested the hypothesis that providing immediate feedback to homeowners concerning their daily rate of electricity usage would be effective in reducing electricity consumption. In t…

The Value of Incentives in Stimulating Energy Conservation

Hutton, R. B., & McNeill, D. L. (1981). The value of incentives in stimulating energy conservation. Journal of Consumer Research, 8, 3, 291-298.
In the fall of 1979, the US Department of Energy implemented the Low Cost/No Cost Energy Conservation Program in 6 New England states. Results of a telephone survey of 1,811 house…

Tax Credits as a Means of Influencing Consumer Behavior

Pitts, R. E., & Wittenbach, J. L. (1981). Tax credits as a means of influencing consumer behavior. Journal of Consumer Research, 8, 3, 335-338.
Examined the impact of the Residential Energy Conservation Tax Credit via telephone survey in a midwestern city; 146 individuals participated. Results suggest that the Tax Credit …

Household Behavior and the Use of Natural Gas for Home Heating

Verhallen, T. M., & Van Raaij, W. F. (1981). Household behavior and the use of natural gas for home heating. Journal of Consumer Research, 8, 3, 253-257.
Investigated the factors that determine energy use for home heating. Household behavior and home characteristics were the major determinants, whereas attitudes were of minor impor…

Commitment and Energy Conservation

Neuman, K. (1986). Personal values and commitment to energy conservation. Environment and Behavior, 18, 1, 53-74.
Discusses the process by which the authors became involved in energy conservation (EC) research, explores practical issues about EC, and discusses several sets of data concerning …

Virtual Oceania

Introductory Workshop

November 29th - December 1st, 2022

Learn More

Virtual North America

Introductory Workshop

December 7th - 9th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing